This publication is about memory and the preservation of it; it's about fears and customs that are passed by generation to generation, and that makes a culture.
The good thing about working with a company from its launch is that you get to see it grow and evolve, and the best part, you get to be part of all that.
During the time I spent at Troc, among other responsibilities, I was in charge of developing and deploying the daily e-mail marketing for the three audiences of the company (toptroc, customers, and sellers).