Casa XXI

Branding

January 8, 2018

Casa XXI was a branding project I made for the Microcamp web design course. The brand aimed to engage young audiences that were moving out of their parent's houses, and it would have low-cost design products.
I wanted the naming to sound like an address, and as I wanted something that represented the modernity of the pieces, I chose the number 21, that came from "21st century". The symbol was designed based on the Lapa arches in Rio de Janeiro, a bohemian neighborhood known for its bars and design stores.

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